review suspended till further notice
#REVIEW YEH RISHTA KYA KEHLATA HAI WEEK sept 14-SEPT 18 @DISNEYPLUSHOTSTAR @STARPLUS
In solidarity with the fans of #yehrishteyhainpyaarke, we have suspended all reviews of shows aired on @starplus and @hotstar till further notice
As naira and kartik patch up, a new track makes the story interesting
#REVIEW YEH RISHTA KYA KEHLATA HAI WEEK sept 7-SEPT 12 @DISNEYPLUSHOTSTAR @STARPLUS
Several subplots moves quickly this week . The resolution of differences between Naira and Kartik. The exit of chori to be adopted by a new set of parents on the other end and the realization by Naksh that his wife Keerti may be hiding something substantial from him all happen in layered scenes across the week.
The romance between Naira and Kartik is back and so is the possibility that Naira is expected ting another baby.
Between all of this , an unexpected promo of a missing kartik is bringing the attention of the audience back on track and the daily demand curve absolutely reflects that all the way.
Waiting for the next week eagerly
PLUS : story back on track
MINUS: apart from the slow motion scenes , the time it takes for an action to occur is quite 1980
The romance between Naira and Kartik is back and so is the possibility that Naira is expected ting another baby.
Between all of this , an unexpected promo of a missing kartik is bringing the attention of the audience back on track and the daily demand curve absolutely reflects that all the way.
Waiting for the next week eagerly
PLUS : story back on track
MINUS: apart from the slow motion scenes , the time it takes for an action to occur is quite 1980
naira leaves kartik as he continues to insult her
#REVIEW YEH RISHTA KYA KEHLATA HAI WEEK AUG 28-SEPT 5 @DISNEYPLUSHOTSTAR @STARPLUS
On Naira's birthday, in an argument where Kartik alienates Naira from all decision making regarding the treatment of his father, Naira leaves the house to go to her own home with her brother, for the sake of her own self-respect.
Kartik's sister Kirti, who is married to Naira's brother Naksh is hiding a secret from him. Meeting her ex-husband Aditya, behind Naksh's back, there seems to be a sub-plot brewing up.
The other sub-plot brewing is the presence of the girl from the orphanage, her background and identity.
Kartik realizes his mistake and visits Naira's home to apologize.
PLUS: Story develops further. Many sub-plots make the story interesting
MINUS: Still slow.
#REVIEW ---------YEH RISHTA KYA KEHLATA HAI----- WEEK AUG 23- AUG 28 @DISNEYPLUSHOTSTAR @STARPLUS
This week the story continued in slow motion again. 3 members of the cast and some crew members were diagnosed with COVID-19 and the shoot had to be stopped for a couple of days.
The story trickled ahead with a few episodes, yet the pace of the story is very slow. It takes effort to keep being hooked to it. If you have ever seen the earlier episodes with Akshara, the pace, the meat of the story, the family interplay was so much more engaging to the audience.
The week saw Janamashtmi celebration at the Goenka's, Kirti's secret meetings with her ex-husband Aditya and the possibility of the return of the kid Chhori to her adoption center.
The relationship between Kartik and Naira remained strained. At the end of the week, the birthday celebrations for Naira , arranged by Kartik ( who is still not talking to her) turned emotional as Naira received her dance academy title papers from her father in law, still injured and reeling with a neurological condition after a car accident.
PLUS : Story which seemed to be getting interesting, slowed down again.
MINUS: Slow, pace makes it unengaging.
The story trickled ahead with a few episodes, yet the pace of the story is very slow. It takes effort to keep being hooked to it. If you have ever seen the earlier episodes with Akshara, the pace, the meat of the story, the family interplay was so much more engaging to the audience.
The week saw Janamashtmi celebration at the Goenka's, Kirti's secret meetings with her ex-husband Aditya and the possibility of the return of the kid Chhori to her adoption center.
The relationship between Kartik and Naira remained strained. At the end of the week, the birthday celebrations for Naira , arranged by Kartik ( who is still not talking to her) turned emotional as Naira received her dance academy title papers from her father in law, still injured and reeling with a neurological condition after a car accident.
PLUS : Story which seemed to be getting interesting, slowed down again.
MINUS: Slow, pace makes it unengaging.
#REVIEW ---------YEH RISHTA KYA KEHLATA HAI----- WEEK AUG 17- AUG 22 @DISNEYPLUSHOTSTAR @STARPLUS
Naira and Kartik’s estrangement continue as Kartik continues to blame Naira for the accident of his father. Naira is unable to convey to him that it was indeed at his father’s insistence that Naira had taken that route in the first place.
Kartik continues to be angry with Naira during the festivals and the entire family breaks into an argument festival.
Now we get that Indian traditional families collectivistic and promotes social cohesion and interdependence. In spite of urbanization and industrialization in the contemporary Indian society, the family institution continues to play a central role in the lives of people.
Therefore the multitude of relationship based constraints that become the constant source of stress in the joint family systems. This show is interspersed with such impediments.
Decisions are taken by people who are not stakeholders in those decisions, there is no privacy, no concept of space and no concept of individuality.
All these are glorified in the culture that defines Indian values in the familial system in Indian serials. Privacy is not considered a part of that culture, nor is individuality, children are considered adult enough to marry at a young age but may not take their own decisions till their parents are alive.
These systems are glorified as righteous in the mainstream Indian television content. Women who are “good” respect the joint family system, listen to everyone and do not try to be individualistic in any manner. “Bad” women are the ones who make their own decisions, speak out and have the gumption to break away from the collective decision making
So Naira is supposed to be an aberration to that definition, as she creates an individuality for herself, while being in a joint family, yet carries a guilt about overcoming the same barriers. This dance between the ethical duties and the educated women in joint family systems of India is a never ending one and become the subject many a story about the oscillation between what is and what should be.
Naira has a guest in the house in the last week’s episodes- the little orphan she saved while crashing her car in the accident with Manish , her father in law , in the car.
The mystery of the girl is yet to be revealed. However, the cold war between Kartik and her is highly intensified.
Hope the story moves a tad bit quicker now.
PLUS : New actors joined the cast. Seems some new twists in the story are forthcoming
MINUS: Pace. Please.
#REVIEW ---------YEH RISHTA KYA KEHLATA HAI----- WEEK AUG 10- AUG 15 @DISNEYPLUSHOTSTAR @STARPLUS
The pace of the episodes slowed down again this week. The week started with celebrations of the Teej festival where the wife fasts & prays for the long life of the husband. Naira( Shivangi Joshi) and Kartik (Mohsin Khan), in a romantic moment decide that they may be ready for another child.
The high on romanticism dances, conversations and music flows the airwaves till Naira and Kartik's father have a road accident in which he gets a head injury causing him to lose his memory.
Kartik blames Naira for the accident since she was driving the car at that time through a route that Katrik had especially told Naira not to traverse.
The tension between Naira and Kartik continues as Kartik persists with his stonewalling of Naira and refrains from communicating with her.
In the midst of all of this, Naira visits a little girl she had bought clips from at a traffic light just before Naira had the accident.
The story moves more in songs and visuals more than in content last week. Elaborate family festival events, song, dance and festivities took up most of the space for meaningful pace of narrative.
In another meaningful milestone, Kartik's sister Keerti, who is also Naira's sister in law ( Harsha Khandeparkar), her brother Naksh's (Shehzad Sheikh) wife arrives for the festival of Raksha Bandhan.
PLUS : A star cast, long history of story with its audience.
MINUS : Paucity of pace in content narration.
The high on romanticism dances, conversations and music flows the airwaves till Naira and Kartik's father have a road accident in which he gets a head injury causing him to lose his memory.
Kartik blames Naira for the accident since she was driving the car at that time through a route that Katrik had especially told Naira not to traverse.
The tension between Naira and Kartik continues as Kartik persists with his stonewalling of Naira and refrains from communicating with her.
In the midst of all of this, Naira visits a little girl she had bought clips from at a traffic light just before Naira had the accident.
The story moves more in songs and visuals more than in content last week. Elaborate family festival events, song, dance and festivities took up most of the space for meaningful pace of narrative.
In another meaningful milestone, Kartik's sister Keerti, who is also Naira's sister in law ( Harsha Khandeparkar), her brother Naksh's (Shehzad Sheikh) wife arrives for the festival of Raksha Bandhan.
PLUS : A star cast, long history of story with its audience.
MINUS : Paucity of pace in content narration.
#REVIEW ---------YEH RISHTA KYA KEHLATA HAI----- WEEK AUG 3- AUG 9 @DISNEYPLUSHOTSTAR @STARPLUS
The story recovered this week with plots moving ahead in various directions.Kartik is released from prison as Ms Sita accepts her mistake and takes back her conditions for help.
Naira sells her Dance Academy to fund the guarantee for the banks to pay for the encumbered property.
Naira's cousin and Kartik's uncle's wife Gayu, who is pregnant comes back to the house after the lockdown lifts.
Naira and Kartik discover leads into the status of their daughter, who they were told had died after birth at the hospital. Apparently, there was a scam of stealing small kids for money at that time at that facility causing them to have hope that their long lost daughter would still be alive. However, the ward boy confirms to them that the infant died after the sale was concluded.
The story moves along to the next plot as the end of the week shows an accident caused by Naira as she drives her car, with her father in law seated next to her.
The leads Kartik ( Mohsin Handsome Khan) and Naira ( Shivangi Petite Joshi) are back on track with their romance.
The numbers show the demand for the series in the USA (Parrot Analytics)
The chemistry between the leads is cherished by the audience and this definitely sets the stage for the onset of the next plot with its appropriate twists and turns. We look forward to that next week.
PLUS : Content in story is back. Romance and Chemistry between the lead pair is very much appreciated globally.
MINUS : Needs to fill in gaps with characters missing in the story right now.
#REVIEW ---------YEH RISHTA KYA KEHLATA HAI----- WEEK JULY 27- AUG 1 @DISNEYPLUSHOTSTAR @STARPLUS
The past week was interesting for the show. The story is finally picking up in content yet the pace is still slow.
The characteristic of this family show has been emotive, yet in the audience that the pair of Naira and Kartik are supposed to cater to have now become more middle-aged married audience.
Parrot Analytics has analyzed that the audience demand for Yeh Rishta Kya Kehlata Hai is 10.7 times the demand of the average TV series in the United States in the last 30 days. 2.7% of all shows in this market have this level of demand.Yeh Rishta Kya Kehlata Hai has higher demand than 96.6% of all Drama titles in the United States and the audience demand for Yeh Rishta Kya Kehlata Hai is 57% of the demand in its country of origin, India.
The story moved its pace last week to reveal the deal between Sita ji, the investor and Kartik to take over the blame in a road accident where her own son, Kundan could be implicated. The audience loves Naira's spunk ( what we found immensely agonizing was the way she talks while crying), whereas Kartik, played by Mohsin Khan continues his consistent performance as the scion of a joint family in Rajasthan, who are traditional in their values, yet modern in their outlook.
The most interesting scene for the week was the conversation between Naira and Kundan, where Naira offers to him a deal to relieve Kartik of the charges. We look forward to the story for next week to see how Naira executes her strategy.
PLUS : The story starts becoming interesting. The plot is not complicated.
MINUS:Very predictable plot and may become boring for the audience if better writing is not done.
#REVIEW ---------YEH RISHTA KYA KEHLATA HAI----- WEEK JULY 19- JULY 24 @DISNEYPLUSHOTSTAR @STARPLUS
The story of Naira pretending to be Tina continues this week with the duo, deep into the act, try all methods to convince the investor that Naira is Tina and Tina is Naira.
Confused ? We as well. It is a step-down from the moral ground that the entire series was built on top of; however somehow the Directors and Writers have figured out a way to justify the falsehoods and attempted fraud of the protagonists.
An impersonation is indeed a crime. And inducing someone to contract with yourself on basis of misleading information, facts that are distorted makes that very contract void.
However, this is a Hindi serial and all those things do not matter to the people who are enjoying the impersonation.
In the episodes, however, Naira gets caught in the act just before financing of their business was getting finalized.
The whole week went slow for the series. Most episodes were spent in convincing the investor of the identity of Naira. In the last episode everything falls apart for them.
What is strange is the story line become a little stretched and boring. This series needs some meat very bad. And when we say meat, we also mean pace, story pivot and an intelligent sub-plot which is not a fraud.
Hakuna Matata? The week ended at the possibility of the Goenkas losing their home in an auction as their inability to get a loan puts their fortune at risk but Kartik accepts a deal with Ms Sita, the investor to take over the blame for a crime and get arrested in place of the real culprit in exchange for the financing.
PLUS : The story finally moved a bit. The goodwill of the viewers continue to shine on the show.
MINUS: It is the start of another separation. There seems to be no other pattern in this story except for the leads to be separated and then come back together, whether for the sake of family or in confusion about each other's intentions.
Confused ? We as well. It is a step-down from the moral ground that the entire series was built on top of; however somehow the Directors and Writers have figured out a way to justify the falsehoods and attempted fraud of the protagonists.
An impersonation is indeed a crime. And inducing someone to contract with yourself on basis of misleading information, facts that are distorted makes that very contract void.
However, this is a Hindi serial and all those things do not matter to the people who are enjoying the impersonation.
In the episodes, however, Naira gets caught in the act just before financing of their business was getting finalized.
The whole week went slow for the series. Most episodes were spent in convincing the investor of the identity of Naira. In the last episode everything falls apart for them.
What is strange is the story line become a little stretched and boring. This series needs some meat very bad. And when we say meat, we also mean pace, story pivot and an intelligent sub-plot which is not a fraud.
Hakuna Matata? The week ended at the possibility of the Goenkas losing their home in an auction as their inability to get a loan puts their fortune at risk but Kartik accepts a deal with Ms Sita, the investor to take over the blame for a crime and get arrested in place of the real culprit in exchange for the financing.
PLUS : The story finally moved a bit. The goodwill of the viewers continue to shine on the show.
MINUS: It is the start of another separation. There seems to be no other pattern in this story except for the leads to be separated and then come back together, whether for the sake of family or in confusion about each other's intentions.
#REVIEW ---------YEH RISHTA KYA KEHLATA HAI----- WEEK JULY 13- JULY 17 @DISNEYPLUSHOTSTAR @STARPLUS
For ardent followers of the show since the last 11 years, it must have been a difficult process not to have fresh, engaging content come up on their screen for an entire 3 months. For audience, the continuity of the show is an important aspect of their connection to the story and therefore ther stickiness to the plot.
The story spanning 3 generations that has kept the audience enthralled for 11 long years is historic for more than one reasons, the show has a family theme which caters to a specific elderly viewership, a romantic theme, that engages a younger audience and a social underpinning that creates a moral authority for the audience that looks up to the characters for more than just entertainment.
The producer and the director have been very successful so far in telling a story that has created fans in hundreds of millions.
Just before COVID hit, the story was closing in on a thread, where the young couple – Kartik ( handsome, dashing Mohsin Khan) and Naira ( lovely , petite Shivangi Joshi) have finally been re-united for the umpteenth time ( the story across the years has been painful separation and then getting back together of this much in love couple for reasons of family, ego, trust or just plain misunderstanding). Kartik finds out that the daughter that they thought had died at birth, had indeed survived, and because of a hospital scam to steal just born children, he may be able to trace the child after 7 years of the birth of the child.
Post COVID, that plot was stunted, since obviously, it would be big liability to shoot with kids ( and older actors), so the new plot was a financial crises that the Goenka family was facing due to the COVID lockdown, not being able to ensure the survival of their business due to losses incurred.
The family decides to figure out if a financier can loan them the working capital to start work again.
The financier is a traditionalist follower of dogmatic ideologies, xenophobic, discriminatory and intolerant older lady called Sitaji. Sitaji meets Naira at a temple and gets into an argument about her bigotry, only to find out that Naira is the wife of the guy, and daughter in law of the family she was lending capital to.
So starts the drama. Naira pretends to be Tina, her twin to assure Sitaji that the person she had an argument with was another person who was diametrically opposite in values to her. One lie, leads to another and the story carries forth.
Only that it lost its essence in the last week of episodes. Its just not engaging, lacks moral courage and sort of undoes the ethos that kept the show a topnotch watch for more than a decade on Indian TV. Someone literally lost the plot.
Plus: The audience history, the past emotional engagement and chance to bounce back from a inferiorly imagined track.
Minus: Audience fatigue. There needs to be more than just a continuation of story here. There needs to be new angles and new characters been explored, if the producer were to continue into the next decade successfully.
The story spanning 3 generations that has kept the audience enthralled for 11 long years is historic for more than one reasons, the show has a family theme which caters to a specific elderly viewership, a romantic theme, that engages a younger audience and a social underpinning that creates a moral authority for the audience that looks up to the characters for more than just entertainment.
The producer and the director have been very successful so far in telling a story that has created fans in hundreds of millions.
Just before COVID hit, the story was closing in on a thread, where the young couple – Kartik ( handsome, dashing Mohsin Khan) and Naira ( lovely , petite Shivangi Joshi) have finally been re-united for the umpteenth time ( the story across the years has been painful separation and then getting back together of this much in love couple for reasons of family, ego, trust or just plain misunderstanding). Kartik finds out that the daughter that they thought had died at birth, had indeed survived, and because of a hospital scam to steal just born children, he may be able to trace the child after 7 years of the birth of the child.
Post COVID, that plot was stunted, since obviously, it would be big liability to shoot with kids ( and older actors), so the new plot was a financial crises that the Goenka family was facing due to the COVID lockdown, not being able to ensure the survival of their business due to losses incurred.
The family decides to figure out if a financier can loan them the working capital to start work again.
The financier is a traditionalist follower of dogmatic ideologies, xenophobic, discriminatory and intolerant older lady called Sitaji. Sitaji meets Naira at a temple and gets into an argument about her bigotry, only to find out that Naira is the wife of the guy, and daughter in law of the family she was lending capital to.
So starts the drama. Naira pretends to be Tina, her twin to assure Sitaji that the person she had an argument with was another person who was diametrically opposite in values to her. One lie, leads to another and the story carries forth.
Only that it lost its essence in the last week of episodes. Its just not engaging, lacks moral courage and sort of undoes the ethos that kept the show a topnotch watch for more than a decade on Indian TV. Someone literally lost the plot.
Plus: The audience history, the past emotional engagement and chance to bounce back from a inferiorly imagined track.
Minus: Audience fatigue. There needs to be more than just a continuation of story here. There needs to be new angles and new characters been explored, if the producer were to continue into the next decade successfully.
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