TV viewership grew in India over 2019, with about 762 million viewers recorded per week. Each household watched 5 hours, 11 minutes of TV everyday and as many as 222 million individuals tuned in to primetime TV at any given time.
Over a 100 million homes in India yet to get a TV set while
about 836 million individuals have access to TV while the medium recorded 914 billion viewing minutes per week.
The Entertainment channels and movies account for three-fourths of the viewership with the comedy Housefull 4 emerging as the most watched film premiere on TV in 2019, registering 4.1 billion viewing minutes.
TV viewership over the past four years may be attributed to strong growth in regional language markets, backed by an affinity for local language content.
The viewership in the North East/Assam/Sikkim has grown by 119% over this period and contributed 3% of overall TV viewership in 2019.
Share of viewership of channels other than Hindi and the four south Indian languages has risen from 15% in 2016 to 23% in 2019.
English language channels have seen a decline, primarily because of the growth of sports coverage in regional languages, besides Hindi.
The sports channel category saw a 17% increase in viewing minutes over 2018. The genre contributed 3.2% of total TV viewership in 2019
Advertising volumes have grown by 21% on TV in the past four years with Hindi leading the pie at 33%.
In 2019, 11,525 advertisers ran 76.8 million ads across 634 measured channels that reached out to 197 million homes across India.
Given these stupendous numbers, BARC India samples from a panel of 185,000 individuals across 44,000 homes which is equal to only 0.00024% sample size.