FANS of #MISHBIR ROLL OUT A BRILLIANT STRATEGy to shower their love on the brands that sponsor their favorite couple
The brilliant fans and fan clubs of Yeh Rishtey Hain Pyaar ke are breaking the internet with their videos of #Abir and #Mishti.
The collaborative videos are funny, engaging and clever in their own right. One such video created by them presents different hairstyles of #Mishti, played by Rhea Sharma ( @rhea_shrm)
The video is catchy and ingeniously inserts one of the advertisers of the show Sunsilk into the video. We thought it was a great way of increasing the audience engagement of fans of #Mishbir with the brands that sponsor the love story of #Mishbir.
Another Video that popped up today from the fans and their clubs is a #Mishti style shayari for #Abir. Targeted at the sponsor Bharat Matrimony of the show, the video inventively tells the sponsor that the fans of Abir ( played by Shaheer Sheikh) that they want to more guys with qualities of Abir on their marriage platform.
Brilliant move Fans. There is power in your sentiment and we know the sponsors, production house and the channel will be ecstatic about the love the fans are showering on these brands that support their favorite #Mishbir.
We look forward to what else the fans have up their sleeve.